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Pierre Balmain, mother soul of the Maison Balmain was born in Savoy, one of the regions of France, in 1914. After going through several sewing workshops, he decided, in 1945, to create his own brand. Since the fifties, the success and expansion of the brand has grown proportionally to the number of clients.
Pierre Balmain is one of the top representatives of that generation that has been called the 'generation of New Look' , a promotion that revolutionized fashion after World War II.