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For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products.
As sports and athletes began to influence mainstream culture in the mid-20th century, sport-specific looks started appearing in everyday streetwear for the first time ever. With the cultural acceptance of sportswear in fashion fueled by hip-hop style, the role of sportswear was forever changed in the 1970s.