In the world of fashion, hopping on the bandwagon isn't always the way to go. To be a street-side superstar, you need to stand out, be bold and cater to your authentic self. But there are times when a trend takes the stage for all the right reasons, and you're better off to play along.
Sustainable fashion by Ecoalf is one of them.
Strut Your Sustainable Stuff with Ecoalf
If you thought you couldn't have it all, think again. Ecoalf is one tough fashion line for men, women and even kids. Every article of clothing does good for the planet, so you don't have to pick and choose your priorities.
All of their clothing rests on the precipice of creativity and trend. Sneakers and flops, knitwear and coats, skirts and dresses, yoga wear and vests—no matter the style, gender or purpose, these articles evoke an undeniable sense of chicness.
If we do say so ourselves, kids dressed in Ecoalf attire are one lucky bunch. With tees, sweatshirts, outerwear and backpacks that tell the planet's tale, any child repping this brand is doing the damn thing. In fact, somebody tell Greta Thunberg about Ecoalf ASAP!
Perhaps the coolest thing about the Ecoalf line is the diverse range of styles. From subtle sweaters with a touch of edge to statement sneaks that get you noticed (move over, Yeezy), you can craft a well-curated closet with no qualms, all from one line.
Materials with the Planet and Animals in Mind
The materials that litter our land and waters may seem like they've done their living, but Ecoalf knows better than that. When properly processed, these fabrics and materials have the capacity to transform into fresh, crisp apparel. See the before and after photos and you'll be telling the oceans, "you sure clean up nice."
Recycled Plastic, Nylon, Cotton, Wool & Tires
Ecoalf uses some organic and sustainably harvested materials, and they could have stopped there. But instead of halting, they made the leap toward a primary base of recycled textiles.
Why? According to Ecoalf, utilizing recycled materials helps cut down on the resources (like energy and water) used in the process.
Plastic from ditched single-use bottles, nylon from recovered ocean fishing nets, cotton from shirts of yore, wool from old articles that still have a lot of living left to do—these are just some of the ways Ecoalf sources their fabrics. And while you may find it stinkin' hard to believe, their flip flops come from recycled rubber tire powder, a clean concoction with no metal or cloth to its name.
The Low Impact Lowdown
How does Ecoalf pick and choose their materials? As it turns out, they base their choices on six main criteria.
- Use of Energy or CO2 Emissions
- Use of Water
- Use of Chemicals
- Relation with Biodiversity
- Production of Solid Waste
- Land Use
At their core, these criteria talk about our planet's finite resources, our effect on nature and the waste we leave behind. Simply put, Ecoalf wants to minimize our hand in it all.
What About the Animals?
There was a time when Ecoalf used animal skin to craft clothing. However, they've learned over the years that there's no way to guarantee sustainability when it comes to animal products for fashion.
They couldn't find a tannery that guaranteed no use of toxic chromium, and they struggled to solidify a source that promised no abuse—and meant it. So, naturally, Ecoalf cut out the skin.
One of the most contemporary parts of Ecoalf is not their clothing (although it's utterly chic). It's their ability to learn from their past mistakes and grow from them, addressing climate issues as they come and adjusting their process accordingly.
Packaging with a Low Carbon Footprint
Maybe you can judge a book by its cover, after all…
At Ecoalf, it isn't just the clothing that's sustainable. It's what the clothes come in, too. This brand makes packaging an essential part of the environmental equation by setting a low-waste, biodegradable standard.
Here's the gist of it. Ecoalf packaging
utilizes 100% recycled paper. When it comes to their e-commerce packaging, they never use virgin fibres. Moreover, they've centralized their manufacturing and shipment in one location, their home base of Spain.
These facts alone have helped them reduce their carbon footprint by 13%, and we're sure we'll be seeing that number dip even more in the years to come (yes, folks, we believe Ecoalf is sticking around for the long haul).
Why is Ecoalf's sustainable packaging so noteworthy? Well, pollution in the fashion industry
is no light matter. This includes getting the clothes from one place to another, using plastic, fuel and more to make it happen. The less resources we use, the better.
If you're wondering who got this Ecoalf train rolling, we've got a name for you: Javier Goyeneche. He named the company after his son, Alfie, but the history goes much deeper.
In 2009, Javier sold his first fashion brand—Fun and Basics—so he could commence his dream of launching a sustainable line. Initially, he envisioned a world where recycled products got a second shot at life. Little did he know how far the right technological innovations would take him.
Javier admits that you have to be careful with recycled products to ensure they're of an esteemed quality. That's why Ecoalf pays a lot for their materials: to make certain their threads are totally sound. To us, that's the true meaning of "quality over quantity."
Javier felt drawn to the sea after having gone fishing with a friend and witnessing first-hand how much trash gets caught in the nets. Even though a plastic bottle technically biodegrades in 500 years, those microparticles never really go away; they get smaller and smaller until fish digest them, humans eat the fish and we've changed our biological makeup for good.
When asked what the biggest hurdle to come is, Javier said,
"I think it's education. We are concerned about what planet we are going to leave to our children but maybe we should be more worried about what children we are leaving to the planet."
That quote alone sure tells us a lot about Ecoalf.
Sustainable Trendsetters a Decade On
There's no denying that Ecoalf is a Spanish line on the rise. With storefronts and collections throughout Europe, they're leaving their sustainable mark.
Having started their mission in 2009, Ecoalf is surely ahead of the game. Nowadays, sustainability is a hot topic (I mean, duh, the climate is in crisis). But this brand has been on the bandwagon long before others caught on. Environmental consciousness is no passing trend, and Ecoalf knows this for sure.
Celebs Shouting the Ecoalf Name
Ecoalf may only be a decade or so old, but it's no newbie in the fashion industry. Plenty of influential celebrities have showcased their love for the sustainable apparel company, and they're sure not shy about it.
Doña Sofía, the emeritus queen of Spain, wore an Ecoalf parka and coat on two separate occasions. American actors Will Smith and Leonardo DiCaprio have both sported Ecoalf attire. Gwyneth Paltrow even collaborated with the brand on a line of vests and backpacks for her lifestyle brand, Goop.
Richard Gere, Alejandro Sanz and more all find merit in Ecoalf, a brand that brings style with a cause to go along. But can you blame them? I mean, a puffy coat made from 70 or more plastic bottles is hard to pass up on.
Despite its time in the limelight, Ecoalf stays true to its sustainable roots. What's more is the clothing is pretty affordable. Sneaks for less than a hundred euro? Yes, please.
For Ecoalf, Black Friday is Cancelled
Talk about trendsetting, why don't you! Ecoalf has proudly tossed Black Friday in the recycling bin, and for good reason.
They cite their disdain for fast fashion, an industry that produces a staggering 100 billion articles of clothing each year. With an average of 50 trend cycles per year (a number that's risen from just two), it's no wonder consumers wear clothing a mere average of 7 times before moving on to something new.
Ecoalf isn't against sales—trust us, visit their website frequently and you're bound to snag some stellar deals. But they view Black Friday as a madhouse, one where unsustainable consumerism oozes from department stores' pores. They firmly believe that there has to be a better way, and we think they've proven themselves pretty well.
Through their sustainable efforts, Ecoalf has actually saved 38 million litres of water, so why go backwards with something like Black Friday? Well, when you look at it that way...
Certified B Corporation, #becausethereisnoplanetb
Thanks to its steadfast values, Ecoalf was named a certified B Corporation, and it's the first fashion brand in Spain to do so.
Throughout the world, about 2,500 B Corp brands work together to better the planet. They aim to redefine success in business, putting environmental wins and social justice right up there with monetary ones, #becausethereisnoplanetb.
B Corps uphold a global movement of positive business models. This includes taking responsibility for their own actions, being transparent with their consumers and holding themselves—and those around them—accountable for their actions.
Since Ecoalf goes above and beyond to minimize their use of natural resources, reduce their carbon footprint, cut back on waste and put the environment at the forefront, it only makes sense they'd be certified B.
Going Beyond Apparel: The Ecoalf Foundation
It's not just Ecoalf clothes and packaging that are doing good for the world at large. The Ecoalf Foundation is a non-profit organization dedicated to maximizing their positive environmental impact.
Upcycling the Oceans started in 2015 in the Mediterranean Sea. The goal was to join forces with the fishing industry to clean waste out of the oceans, give the garbage a second life and promote a circular economy. Since its start in Spanish waters, Upcycling the Oceans has spread to Thailand, and it's making a difference.
Thailand is no stranger to the plastic epidemic, but the nation started the year 2020 with a major ban on plastic bags (woohoo!). While they're not the only ones who've sparked a change, there's no denying that Ecoalf is helping propel the world in the right direction.
Javier Goyeneche and The Ecoalf Foundation also speak at conferences, workshops and lectures to share their knowledge on a circular economy, littering, marine life and the health of the planet as a whole.
Ecoalf Asks You to Do Your Part
Here's how you can help:
Have a clothing swap with your friends.
Don't throw out clothing. Instead, recycle or donate unwanted items.
Buy better quality clothes that last longer.
Learn to repair clothing that's damaged!
When washing your clothing, shorten the cycle and keep the heat down.
Machine wash your clothes less, and spot clean with a sponge.
Avoid the dryer by air drying your outfits as much as possible.
Hang up your ensembles so you don't have to iron!
Follow the care instructions for all your clothes, so they last as long as possible.
Ecoalf: Sewing Its Roots
Over the last decade, Ecoalf has made a name for itself in the fashion industry, and it's done so with grace. From slogan-marked peacoats that make a bold environmentalist impression to cargo trousers that quirkify the colours of the year, there's no denying the high-level aesthetic that Ecoalf exudes. With a sustainable process that puts their values into action and a foundation that takes their efforts up a notch, street fashion now concerns everyone.
This is a brand that puts on its Sunday best day in and day out, and we're proud to show 'em off.