What Is Considered the Fashion Bag?

The fashion bag is often called the It bag because it has to be a high-priced designer handbag that is not only popular but also a best-seller, sought by many. The phenomenon of this kind of bag rose in the 90s and it is still very common today. Some of the most famous fashion bags include the ones by designers such as Chanel, Hermès, and Fendi.

Do you wonder who created the first fashion bag? The answer would be Giuliana Camerino, the founder of the fashion house Roberta di Camerino, founded in 1945. She was an Italian fashion designer whose handbags got recognized immediately. She used the artisan-made hardware and unique fabrics never used before. Many of her designer designs were taken up later by now the most recognizable brands such as Gucci and Prada. The fashion houses of Hermès, Chanel and Louis Vuitton were famous in their own right and also among the first who made bags really popular in the 30s and 40s.

However, it was not until the 90s that the term “fashion bag” was coined due to the explosive growth of bag markets and production. Celebrities became the carriers of cleverly marketed pieces that if done right, would be so easily recognizable that everyone would want to buy them. It is believed that the concept of consumerism is slowly declining because of the designers who opt for slow fashion trends, but there will always be customers who buy bags based on their expensive status.

Let’s now take a look at some of the most famous fashion bag designers.




Fendi is an Italian luxury fashion house founded in 1925 by Adele Casagrande who was born in 1897. She started this business by opening a leather and fur shop in central Rome and the rest was history. She changed the name of fashion house into Fendi after her marriage and all of her children got into the fashion industry as well.

Despite the fact that this brand is famous for fur and leather, their bags are considered the real high-end pieces. The Pequin handbags collection is the most recognizable one.




Hermès is a French high fashion luxury goods manufacturer founded in 1837 by Thierry Hermès, a German designer born in 1801. Since his father was from France he moved to Paris in 1821 and established a leather goods company that specialized in horse harnesses. His clientele included the royalty so they soon expanded to trunks and handbags.

The most famous fashion bag by this brand is definitely the Kelly bag (Sac à dépêches) worn and named by the famous actress Grace Kelly. It is now considered the status symbol and only the wealthiest can afford it. All of the bags by Hermès are handmade of exotic leathers which makes them highly valuable.




Chanel is a French luxury house founded in 1909 by Coco Chanel and probably the most famous brand ever. The iconic Chanel 2.55 bag is the reason we have so many designer quilted handbags today, and we are not complaining! Chanel is still one of the most expensive brands in the world, and their models are always sought after.

It all started when Chanel purchased a building in one of the most fashionable districts in Paris and opened a fashion boutique in 1921. Originally a seamstress from poor background, she managed to do so by being a cabaret singer who aspired to become a singer but failed to do so.




Prada is an Italian luxury fashion house, specializing in leather handbags, travel goods, shoes, perfumes and other fashion accessories, and it was founded in 1913 by Mario Prada. The shop originally sold leather goods and steamer trunks but later expanded to handbags. The famous Diagramme Cross might be one of their most famous designs.

Prada also offers tote bags for a more casual look; however, you will still look expensive with one of them over your shoulder. The bags are made of the best leather materials so they are durable and stylish at the same time.





Versace is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978 in Milan. It is also known as Gianni Versace S.r.l.

The brand has two very fabulous collections – the Virtus and Icon. The first debuted in Fall 2019 and has a beautiful design – black quilted body crafted from supple leather and a bold, colorful flip over with the famous V-Jacquard embellished flap over with the brand’s logo. Virtus symbolizes strength and courage; therefore it is for those who are bold and want to be noticed.

The Icon collections boasts with bold colors as well – predominantly golden and black. If you want to wear a Versace bag with its Baroque era motifs and Medusa medallion lock closure, then this bag is for you. There is nothing ordinary about this bag, crafted from exceptional quality leather and soft interior lining, this model should be worn by a true goddess. Pair it with a sensual black dress and high heels – and you will shine among the crowd.


Dolce & Gabbana



Dolce & Gabbana is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The couple met in 1980 in Milan and have made amazing bags ever since.  

Their famous leotard line was launched in 1988, so after that they moved to underwear, swimming costumes and handbags. Their most famous models include the Miss Sicily tote bag and the “Dolce” bag that comes in leather and straw.





Valentino S.p.A. is an Italian clothing company founded in 1960 by Valentino Garavani in Rome. Some of their most famous bags are the quilted models, especially the whole collection called the Rockstud Spike and all the bags are made in a bold, outstanding way.

They all come in all possible colors, hues and patterns; but what makes them belong to the same collection is the construction with amazing fabrics. This kind of handbag would go amazingly well with simple colors because it would bring out your whole personality and carry the whole outfit.


The Most Popular Fashion Bags Ever

    1. The Birkin Bag by Hermès
    2. The Quilted Bag by Chanel
    3. The Alma Bag by Louis Vuitton
    4. The Quilted Shoulder Bag by Gucci
    5. The City Bag by Balenciaga
    6. The Saddle Bag by Dior
    7. The Faye Bag by Chloé


      To sum up, we have talked about the most famous fashion bag designers and models. It is very difficult to choose because there are many brands out there but objectively some of them have the status of the most famous and with a good reason.

      What is considered the fashion bag is basically the price and popularity. And the more popular the brand, the more sought after its bags will be.

      Dior, Chanel, Prada, Hermès, are the brands with the longest history that basically coined the term “fashion bag.” Do you own any of the fashion or “it” bags? If yes, which ones? Are there any brands that you would like to add to the list? Thanks for reading and have a nice day!

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