Famous Swedish furniture brand Ikea has recently declared the release date for its huge predicted assortment with Virgil Abloh and the creative director of Louis Vuitton. 15-piece collection ‘MARKERAD’ is already available to buy from Ikea stores in the United States (at 7 a.m.) and some IKEA locations across the United Kingdom from November 1, 2019. The collection includes everything like rugs, a clock, bedding, and furniture in a wide variety of sizes.

It means tons of people would now be able to furnish their homes and add that ‘WOW’ factor with high-end and cost-effective decor. Virgil Abloh is one of the famous names in the fashion industry, home decor, and streetwear.

Just remember that the launch has predicted since the IKEA brand unveiled that it was working on assortment with Abloh in the year 2017. In fact, IKEA has also unveiled snippets of the series after one year. But did you know that you need to get in a queue if you want something early? Also, after two years of publicity, Virgil Abloh Ikea collaboration is decreasing.

Things You Need to Know about Virgil Abloh Ikea Collaboration:

Virgil Abloh: Chief Executive Officer of ‘Off-White’

Virgil Abloh is a popular American fashion designer, artist, and furniture designer. He is also the founder of the fashion brand ‘Off-White’. Off-white is a luxury fashion store incorporated in Milan (Italy) in the year 2002. It is now the most famous brand across the globe, surpassing Balenciaga and Gucci.

This agency has approximately 46 independent stores. Stores including Barneys, Harrods Selfridges, and Le Bon Marche also runs it. Off-White has partnered with designers and brands. This includes Levi, Nike, Jimmy Choo, Heron Preston, IKEA, Warby Parker, Browns, Sunglass Hut, SSENSE, Champion, Evian, Barneys New York, Dr Martens, Umbro, Moncler, Le Bon MarcheTimberland, Takashi Murakami, ASAP Rocky, Converse, Byredo, and Boys Noize.

Markerad is a Swedish Word

'Markerad' comes from the Swedish word, which means clear-cut. It means suitable for your assortment and aesthetic as a whole.

Virgil Abloh is Fascinated to Think Out-of-the-Box

Famous designer Abloh forced the massive mass of people to rethink daily use items. This is what exactly he has done with his much-anticipated collection built for IKEA.

For example, Ikea receipt is recognizable immediately to anybody who has ever visited a Swedish furniture store. The paper piece has the brand’s logo in bold print on top along with a bar code and torn edges from where the paper is torn off.

Most of the people do not pay attention to the receipt design. They usually store them in wallet. But Virgil Abloh turned IKEA receipt into an incredible artistic piece in the form of 3*7-foot rug ($99).

Abloh explains:

“The receipt that has been transformed into a beautiful art is a trademark on its own. Customers can hang on the wall or spread it on the floor."

Abloh spoke about his wide home decor collection:

"I want to offer every statement piece to the people with a sense of pride. This collaboration has been the toughest of any design project I had done earlier."  

He further said:

"I'm delighted that Markerad is now ready to meet new people. I look forward to seeing how daily items will move into the homes of people and add a great value to them. It is because that is the main motive of the entire collection."

In fact, Ikea creative leader 'Henrik' added:

"I was happily working with Virgil and love how he takes modern design into a contemporary context. It would be boring if he simply copied the modern design. But he takes into account tradition and history and makes the design in a unique way."

Abloh’s Markerad Collection Boast Quirky Designs

Abloh basically crafted the collection to align with the democratic design concept of IKEA. It means it is intended for cost-effectiveness, comfort, and trendiness. His collection features carefully built pieces. This includes a green rug with a “wet grass” phrase and a replica of Mona Lisa.

 

In fact, Markerad Collection combines street art culture, modern art as well as IKEA product design in most common furnishings. They are excellent for people looking to add fashionable decor to their home or seeking to rejuvenate their existing one.

Each Statement Piece is Built According to the Needs of People

All furniture pieces get inspiration by 1950s Scandinavian modernism. They are also easy to assemble and use. For example, people can hit the table legs in just one single punch via wedge-dowel fitting without the requirement to use any tool.

It is great for people that do not want to put much effort into the complicated assembly of the product. As per the official IKEA declaration, partnership with Abloh was built mainly while taking into account plenty of homeowners.

Virgil Abloh explained that:

“He always desired to turn dull into an alluring piece.”

While the opening of his recent project, Virgil Abloh said:

"What makes Virgil Abloh Ikea collab different is that it brings what I displayed in the design community and in pop culture. Almost every person owns a piece of IKEA furniture. The pairing has allowed us to collaborate with youngsters.”

“Usually, furniture is made by the artisans for one particular set of people, depending on their needs and taste. Therefore, I challenged myself and the team to build a bold, modern, and empowering collection on a broad scale, and it was according to our vision.”

IKEA Off-White Rug is 6 ft 7" by 9 ft 10"

IKEA Off-White Rug costs near about $499 and is roughly 6-feet 7-inches by 9-feet 10-inches. These designer rugs, along with other pieces, will be sold in limited quantities at IKEA stores globally, excluding green rug. Customers can buy it in-store only and that too at approximately $199.

IKEA Updated its Trademark Logo

Most of the designs you will find is in accordance with IKEA furniture, but adapted with subtle details that Virgil Abloh relates to pop art.’ For example, tons of pieces are changed with quotations slogans that have become a signature of designer’s creativity. This includes a change in the IKEA logo at the Wembley store. He placed yellow quotation marks on around the block sign.  

It means IKEA has put its logo in the signature quotation marks of Abloh. Obviously, you will find quotes in huge IKEA collection itself, that features a tote bag (SCULPTURE) and rug (WET GRASS).

You can also spot iconic quotation marks in his redesigned Nike icons features ‘Air’ and ‘Foam’ printed on the outer sole. He has used quotes as it allows him to change the design as minimal as possible. 

You can see the updated store logo here.

People would be able to enjoy Abloh*IKEA experience completely. Other designs for grabs include a wooden chair with a triangular red doorstop attached, a glass cabinet with handles that look the same as red nails, and a mirror divided into diverse angles. 

Each Item Tells Something

Abloh said while explaining green rug: 

“There is always a hidden message in my creations. And a green rug is a blend of human connection and a little bit of irony".

 Abloh Shuns Official Commercial

On Oct 29 2019, with Markerad dropping expectedly Virgil Abloh shared on official commercial on his Insta account. 

The Collection is lowering in Ireland and the UK 

People living in Ireland and the United Kingdom seeking IKEA collaboration of Abloh need to sign up for a limited number of free of cost tickets via Eventbrite to buy the collection.  

Pre-Sale of Markerad had Started from Nov 1 

MARKERAD collection pre-sale started From 1 November 2019. Markerad is the cutting-edge creativity by Abloh for IKEA. Its collection is basically for the youngsters and students moving in their first homes. He has used stunning artistic methods and communication to craft a solid bond with the practical use of his creations. Customers can only buy one of every 15 items.

Bedding Usually Comes in Muted Shades

High-end bedding typically comes in muted tones offset with a dash of orange that lists the name of a designer with their title ‘textiles.’ Other products include monochrome clock engrossed with "TEMPORARY" and an IKEA toolbox with "HOMEWORK". 

Abloh’s Creations Seems like a Long Time 

Round white clock features the word ‘temporary” on the glass, creating a shadow on it that turns around depending on where the light of the sun hits it. This will remind buyers of the nature of time. 

Exhibition at the Contemporary Art Chicago Museum is Now Set to Tour Striking Pieces at Selected Locations. 

Exhibition organized at the Museum of Contemporary Art Chicago is now set to showcase the bold collection of Abloh across locations in the United States, including Atlanta and NY. 

How to Purchase In-Store and Online?

The in-store buying process is the same as that of the lottery. It means customers that have secured a place at their selected participating store (i.e. Wembley, IKEA Dublin, and Croydon) can purchase on a first-come and first-served basis. Every individual in the line will be allotted a booking order number for the items in the collection.

Moreover, customers need to pay for their items bought within the same day of reservation and during opening hours of stores only via the customer service area. Here people cannot just deposit their money but also get the goods. In fact, MARKERAD collection come online on the IKEA website on 11TH Nov 2019. Shopping will start in adherence to the standards process for other IKEA items.

How Many Items Can You Buy?

In every store, customers can by a restricted number of copies per piece both online and in-store. If you’re planning to grab the entire collection and resell it, it is possible that IKEA could cancel your order in no time. Let’s have a look at the table:

Code	Product Name	Maximum quantity per product and per person in-Store	Maximum quantity per product you can order online
30433926	MARKERAD Carrier Bag 79 l	2 pieces	2 pieces
10455820	MARKERAD Carrier Bag 33 l	2 pieces	2 pieces
40443883	MARKERAD Cushion cover, beige, 40x65 cm	2 pieces	2 pieces
60433901	MARKERAD Duvet cover, beige, 80x200 cm	2 pieces	2 pieces
00433956	MARKERAD Wall clock, white, 42 cm	2 pieces	2 pieces
70433905	MARKERAD Backlit Artwork, USB	1 piece	1 piece
80433900	MARKERAD Chair	4 pieces	4 pieces
10433932	MARKERAD Tool set, 17 pieces	2 pieces	2 pieces
40433916	MARKERAD Mirror, 76x187 cm	1 piece	1 piece
40433902	MARKERAD Day-bed frame 80x200 cm	2 pieces	2 pieces
00434753	MARKERAD Rug, white/black, 90x200 cm	1 piece	1 piece
50433949	MARKERAD Rug, green, 133x195 cm	1 piece	1 piece
20433903	MARKERAD Table, 170x75 cm	1 piece	1 piece
90433909	MARKERAD Glass door cabinet, 80x80 cm	2 pieces	2 pieces

Source

Pieces available for every MARKERAD collection product

The number of pieces available for every item is not unlimited. Most limited ones are a mirror and day-bed frame. Have a look at the table below:

Code	Product Name	Quantity
30433926	MARKERAD Carrier Bag 79 l	7400
10455820	MARKERAD Carrier Bag 33 l	7300
40443883	MARKERAD Cushion cover, beige, 40x65 cm	2000
60433901	MARKERAD Duvet cover, beige, 80x200 cm	310
00433956	MARKERAD Wall clock, white, 42 cm	3400
70433905	MARKERAD Backlit Artwork, USB	800
80433900	MARKERAD Chair	1350
10433932	MARKERAD Tool set, 17 pieces	3500
40433916	MARKERAD Mirror, 76x187 cm	340
40433902	MARKERAD Day-bed frame 80x200 cm	310
00434753	MARKERAD Rug, white/black, 90x200 cm	920
50433949	MARKERAD Rug, green, 133x195 cm	720
20433903	MARKERAD Table, 170x75 cm	520
90433909	MARKERAD Glass door cabinet, 80x80 cm	420

Source

Rates

If you are wondering how much does the Abloh * IKEA assortment cost, then take a look at the table below.

Code	Product Name	Price
30433926	MARKERAD Carrier Bag 79 l	€14,95
10455820	MARKERAD Carrier Bag 33 l	€19,95
40443883	MARKERAD Cushion cover, beige, 40x65 cm	€13,00
60433901	MARKERAD Duvet cover, beige, 80x200 cm	€99,00
00433956	MARKERAD Wall clock, white, 42 cm	€25,00
70433905	MARKERAD Backlit Artwork, USB	€75,00
80433900	MARKERAD Chair	€119,00
10433932	MARKERAD Tool set, 17 pieces	€10,00
40433916	MARKERAD Mirror, 76x187 cm	€179,00
40433902	MARKERAD Day-bed frame 80x200 cm	€180,00
00434753	MARKERAD Rug, white/black, 90x200 cm	€79,95
50433949	MARKERAD Rug, green, 133x195 cm	€159,00
20433903	MARKERAD Table, 170x75 cm	€269,00
90433909	MARKERAD Glass door cabinet, 80x80 cm	€179,00